For Immediate Release 1/28/2013

For Further Information Contact:
Robin L. Wolfgang
SEP Connect Public Relations
716-245-9120
Robinwolfgang@hotmail.com

SEP Connect Appoints Clint Perez Executive Vice President To Guide Corporate Growth

BUFFALO, NY- JANUARY 28, 2013-  SEP Connect, a leader in search engine placement with a unique, patent pending technology designed to get local businesses on the front page of Google, announced today the appointment of Clint Perez as Executive Vice President.

Clint Perez has served the company as the Chief Marketing Officer for a year and will now add the role of managing business growth, establishing corporate protocols and creating the overall business development plan for the growing company.  As EVP, Perez will also be tasked with developing the core corporate structure so that SEP Connect can move to the next level. SEP Connect has signed up over 1,000 local businesses in its first year.

“I am thrilled to take on this new challenge of EVP for SEP Connect,” said Clint Perez, Executive Vice President, SEP Connect.  “SEP Connect has sprinted out of the box in its first year with unprecedented success in helping companies be found on the first page of Google searches.  The job of EVP will be to ensure that when small businesses across the country need to market on the internet via Google, they know to turn to SEP Connect for our exclusive, inexpensive search engine placement tools that guarantee the results they desire.”

“Clint Perez will bring a depth of experience and knowledge to SEP Connect in this new role as EVP that will formalize our position as a top tier emerging technology company.  Clint’s expertise in creating and executing strategic business plans will be invaluable for our next stage of growth,” said David Hoppmann, CEO, SEP Connect.  “We are thrilled that he has agreed to take on this new challenge.”

Clint Perez has worked for over seventeen years in marketing, consulting, accounting and finance.  Prior to SEP Connect, Perez held senior marketing positions at Best Buy, Discovery Communications and New Era Cap. At Best Buy, Perez managed the marketing and advertising for the computer business, growing revenues to $7.5B. He also marketed Best Buy’s Geek Squad services to small business owners. He then worked as Best Buy’s Director of Marketing where he developed and managed the marketing strategy for Best Buy’s private label portfolio, growing the business to over $2B.  Perez then worked for Discovery Communications, where he marketed the Discovery Education multi-media curriculum services.  Most recently, he served as the Director of North America Marketing for New Era Cap. Perez holds a B.S. in Accounting from the University of Maryland and an MBA from the University of Michigan.

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About SEP Connect

SEP Connect, LLC (www.sepconnect.com) is the world leader in search engine placement (SEP), a new and effective form of Internet marketing for local businesses. Search Engine Placement is different from SEO, SEM, PPC and other forms of Internet advertising in that placements are exclusive, less expensive and results take days instead of months. SEP Connect guarantees to place local businesses on the front page of Google and Bing within 45 days or they don’t pay. Results appear in the natural search section where consumers are most likely to click. SEP Connect has offices in Washington, DC and Sacramento, CA.

www.sepconnect.com
www.twitter.com/sepconnect
www.facebook.com/sepconnect

PRLog Link: http://www.prlog.org/12068239-sep-connect-appoints-clint-perez-evp.html

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Lawrence Concrete Case Study

Concrete Company Dramatically Increases Out of Town Business With Online Google Searches

Lawrence Concrete in Louisville, Kentucky specializes in designing concrete for sidewalks or specific upgrades to exterior landscapes. The company was experiencing a downturn in business with the economic recession in 2009. The new owners wanted to attract customers beyond the municipal contracts they were acquiring through networking and good relations with local officials. Past bad experience with advertising left them weary of spending money on marketing but a small investment in SEP Connect helped them to maximize internet searches for out of town contractors seeking assistance on local projects. The results were self-evident with consistent phone calls and a 62 percent increase in business that kept three teams constantly employed.

Challenges

Lawrence Concrete identified several challenges for SEP Connect to address:

  • Convincing business owner to invest in services; results increase business visibility
  • Small marketing budget to work with on project; bad previous experience with paper
  • Creating exclusivity in market
  • Successfully leveraging the company products and service offerings online
  • Improving website so easy to navigate quickly

Situation:

SEP Connect client was Lawrence Concrete under new ownership:

  • 20 year old Louisville, Kentucky based decorative concrete company specializing in unique craftsmanship; biggest clients local municipalities
  • Custom texture, color and finish in cement
  • Sidewalk, driveway, patio and curb construction
  • Company was sold to present owner in September of 2006, steady business
  • Economy caused business decline in 2009-2010
  • Aspiring to enhance their visibility with out of town contractors
  • Desire to increase search term access on Google so easy to find on internet
Lawrence Concrete Website

Actions

The actions SEP Connect took to help increase visibility of Lawrence Concrete on the internet so it could be found easier in searches included:

  • Consult with client on possible new areas for clients and business
  • Target business from out of town contractors seeking certain skills and local knowledge
  • Created new landing page for corporate website that allowed easy access to information
  • Utilize unique SEP corporate technology to make website Google friendly
  • Increase key words on front page of corporate website
  • Improve brand awareness and name recognition for company via the internet

Results- 62% business increase over 2 years and 2-3 phone calls per week

Business INCREASE 62%

SEP Connect was able to increase name awareness and brand identification for Lawrence Concrete so that out of town general contractors coming in to town could easily find the company to hire as a subcontractor. The company was able to keep three crews fully engaged in work and participate in large local contracts like the Kroger gas stations installation, Arby’s ADA improvements, and BB&T additions. The president of Lawrence Concrete stated that she did not need to conduct a return on investment analysis to know that the business decision was a wise one as she could tell by the phone constantly ringing with new business.

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SEP gets a Facelift

SEP Connect has been working hard on updating the website, everything from the looks, bell whistles and the good info that every local business is looking for.

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